A fashion range focusing on smart but practical outerwear for women working within the construction and mining industries

Who We AreOur Range

Our Offering

Buy Local

Our clothing range is locally manufactured

Amazing Support

We offer a range of clothing to fit all women and amazing after sales service

Quality Product

Our clothing range is compliant with PPE minimum standards

Why Choose Us

We are passionate about what we do and we are determined to provide clothing for women which can easily transition from boardrooms to project sites

Who We Are

SHE’S ALICE was formed by Alice Madisha and Leago Selahle, two young women from different male dominated sectors namely mining and construction. Both women being passionate about fashion realized they had the same challenges in terms of maneuvering from office/boardroom to project and other building sites, without having to carry extra safety clothing or compromising style.

Meet the Team
Alice Madisha

Alice Madisha


Alice is a graduate of the University of Johannesburg with a National Diploma in Building and a B-tech degree in Construction Management

Leago Selahle

Leago Selahle


Leago has a National Diploma in Logistics from the University of Johannesburg and a Project Management Diploma from UNISA.

Contact Us


2642 Tubatse Township;Praktiseer
Burgersfort, 1150


+27 71 018 3109 or +27 82 374 0090



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2642 Tubatse Township;Praktiseer
Burgersfort, 1150

+27 71 018 3109 or
+27 82 374 0090